How to Reach Early Adopters

How to Reach Early Adopters

Unlocking the secret to reaching early adopters can be a game-changer for your product or service. Let's delve into strategies that can help you connect with these crucial influencers, and understand their role in shaping market trends.

An idea, product, or behavior becomes rooted in society through different segments of our population

The product takes off slowly after “innovators” pick it up, but when “early adopters” take a shine to it, only then does the product have a chance of changing a society’s status quo.

Partner with a premium network

By partnering with a network which only chooses good publishers, early adopters will only be shown ads on websites they already like

What makes selling to early adopters unique?

They don’t respond to certain types of marketing

Get early adopters using your product

Even if your offering isn’t perfect, early adopter are willing to work with your minimum viable product if it solves their problem.

Contextual Targeting Strategies for Early Adopters

Early adopters have 3 traits in common

Always ask for feedback

Use early adopters to your advantage and seek their feedback to help you fine-tune your product

Wrapping Up

Early adopters aren’t mythical beings or impossible to win over-you just have to know how to market your product to them on their own turf.

Strategy 1: Target them in their own neighborhood

Early adopters hang out in low-traffic areas like web forums, YouTube, and even their own Slack channels.

Use push-based acquisition

Target early adopters before they’ve started actively seeking a solution

Source

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