Mastering the art of conducting effective customer interviews is crucial for business success. It's about asking the right questions, listening attentively, and interpreting responses accurately. Let's delve into the strategies that can make your customer interviews more insightful and productive.
Gathering customer feedback is an excellent first step towards customer-centricity
The feedback obtained is then converted into a strategy that you as Product Manager must share with the team or the entire organization
- Voice of the Customer is your Customer’s feedback about their experiences with and expectations for your products or services
Create a comfortable environment
Never ask anything that makes them nervous or uncomfortable
- Do not give adverse reactions to feedback from your customers
- Try to get answers to the following questions when conducting customer interviews: Who are your customers? What are their habits? When do they need your product? Where does it need to be? Why do they want it?
Don’t talk about your solution
Find out what problems the Customer faces, not when you sell your solution or product.
- Customers don’t know what they need until you show them the product and they can’t hide what they want
- Get objective answers, don’t just sell a solution
Don’t talk about your own opinions
The Customer should be the one who talks more than you
- If you give your opinion during a customer interview, it is equivalent to basing your discussion on someone else’s opinion
- They are not focused on the problem they are facing, and they do not need your opinion
