Freelancers in a creative industry or niche have the luxury of using their creative chops and artistic freedom to stand out in a sea of peers. But the future of freelance work indicates a massive shift into industries that aren’t necessarily deemed creative, which influences how you can differentiate yourself from other freelancers.
Create an Outstanding Resume
Most clients will ask for a resume, and you want to be prepared with one that’s polished, detailed, and accurate
- Take the time to create an outstanding resume
- Highlight hard, soft, and transferable skills that demonstrate how you can help a potential client solve their most pressing problems
Build Your Brand in the Digital World
The digital world is crowded, but if you don’t grow your presence in it as a freelancer, potential clients will have a hard time finding you.
- Start establishing yourself as a top freelancer in your industry with a professional website that shares who you are as a person and freelancer and details the services you offer.
Consider Relocating to Where Your Ideal Clients Are
Although many of your clients will be okay with the distance, others may prefer to see you in person as often as they can.
- Before relocating, consider the following: How much it will cost you, how you’ll need to do to keep business smooth during the move, and how you’re going to notify current clients.
Take Cover Letters Seriously
Cover letters are an additional opportunity to impress potential clients with your qualifications and explain why you’re a good fit for their needs.
- Use a template when writing any cover letter to ensure it’s structured appropriately, but the information within it should be personalized to each role and client.
Conclusion
Stand out as a freelancer in a sea of peers
- Create an outstanding resume
- Intentionally grow your skillset
- Develop a website
- Prioritize building your brand on social media
- Consider relocating to where your ideal clients are
Grow Your Skillset
Continually developing in-demand skills takes an incredible amount of effort. Ensure you’re taking advantage of upskilling opportunities to stay relevant in our increasingly digital world.
- Growing your skillset will prompt a budding freelance career that produces quality work samples, testimonials praising your talent, and a growing knowledge base.
