How to tell a captivating story — from a wedding toast to a job interview

How to tell a captivating story — from a wedding toast to a job interview

Sarah Austin Jenness, the executive producer of The Moth, an organization and podcast dedicated to teaching and promoting the craft of storytelling, shares her step-by-step guide on how to tell a story, from an idea to delivery. Stories help us relate to each other and build community, say Jenness.

Storytelling Basics

A story is more than a scene or an anecdote. It has a beginning, a middle, and an end.

Storytelling is about connection

Keep it short and tight

Select a meaningful story

Think back to moments in your life that really shifted you in some way.

Ask yourself if you’re ready to share the story.

Signs you might not be ready to tell a story publicly

Develop your story

Where were you (physically, mentally, emotionally) in that moment? How did it impact your life? What were the results?

Practice, practice, practice and practice again

Don’t memorize your story.

Figure out the structure

Start in the action of the story to draw people in

Understand how you’ve changed by the end

The key to a good ending is showing the audience your transformation over the course of the story, even if it’s a slight transformation

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