How to Use Keyword Difficulty in Your Content Strategy

How to Use Keyword Difficulty in Your Content Strategy

Targeting proper keywords is as crucial to successfully operate a website as creating eye-catching images or coming up with a winning URL. To assess which keywords are or are not worth targeting, webmasters use various tools and techniques – by far the most popular the keyword difficulty score.

What is it, and why should you care about it?

Keyword difficulty is a rating that tells you how hard it would be to target a given keyword and optimize your webpage

Keep user intent in mind

Target low-difficulty keywords that are also highly relevant to your chosen group of customers

Hub for difficult keywords

Create a hub page on your site to help organize and gather the necessary information which you will be able to offer users searching for a given high-rated keyword in the future.

Settle for long-tail keywords

These have lower keyword difficulty, meaning it will be easier to rank for them.

Don’t forget other aspects of SEO

Other factors to take into account before deciding if a given keyword is worth targeting

Start with lower-volume options

Aim for keywords with difficulty scores lower than 50.

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