Digitalization has had a huge impact on everyone’s life. In most aspects it has influenced businesses in a good way: They can now go global, discover new marketing channels and broaden their customer base. But there’s one negative to being online as well: Fragile reputation.
Why Are Sales Demos So Important for Online Reputation?
In B2B, sales demos are often the only way to close a sale.
- Demonstrate how your product is solving your prospects’ pain points and prove that your platform is worth investing.
Treat Your Demos as Content Assets
Use your demos to rank in Google and get shared around by your prospective customers
- Research your competitors’ branded keywords
- Break them into groups by search intent, personas, and decision makers
- Create landing pages targeting those keyword groups and add your custom demos on each one
Monitor Each of Your Sales Funnels
Each of those landing pages will become your strong sales funnels, so you want to keep a close eye on those
- Walnut will give you lots of insights into how your site visitors are engaging with your demos
- Finteza will help you build, monitor and compare those individual conversion channels
Reputation
Professional product demos can rank for your brand name and set the positive expectation about your brand
- Using your product demo on your landing pages makes you look like a serious and reputable company
- Making your demo easy to access will shorten your customers’ buying journeys
- Public demos add positive context around your brand and help you control online sentiment
Publish Your Product Demos
Use tools like Publish to create original content to make public and use on top of your sales funnel
- Embed your demos on your landing pages to allow visitors and prospects to try some features and get to know your product better
- This is especially helpful for smaller businesses
