Unlock the power of storytelling to make your emails irresistible. Learn how to weave compelling narratives that not only engage your recipients but also prompt them to respond. Transform your email communication from mundane to memorable with storytelling strategies.
Storytelling can help your email get answered
Every great story includes four signposts
- Setting: data, trends and insights that provide context
- Characters: the participants that are part of your message, including the recipient and sender (you), as well as any other stakeholders
- Conflict: This is the problem you’re hoping to solve and the reason for your email
- Resolution: And this is how you ask for the conflict to be solved
End with a call to action
End with the specific details of your request, then offer a deadline or a call-to-action for your request
- You could end with, “To ensure we hit our target dates, I will need these additional resources on project X by Friday.”
Start with the subject line
Subject lines should be specific, answer the question, “What?”
- When you leave it vague, you’re leaving the receiver to decode what you want them to do
- The subject line should tell the recipient what they are being asked to click on
Fill out the email body
The body of the email should answer the question “Why?”
- Include the setting, the characters, and the conflict
- Don’t be afraid to write a long email if providing enough context requires it
- Tell the reader who the important characters are, and spell out the problem that needs to be solved
