Unlocking the potential of a successful collaboration with designers can be a game-changer. Learn to navigate the creative landscape, understand their language, and foster a productive relationship that brings your vision to life.
Focus on users, not on metrics
Designers think and operate in the mindset of the user
Design goals are hard to measure
Strive for a quality experience that is hard to quantify through metrics: user trust, clarity, long-term sentiment
Care about details.
Different strengths for different problems
Visual design: typography, hierarchy
- Interaction design: is it easy to use?
- Product design: what value does it contribute?
If you only have one designer, find a generalist. Otherwise, find more specialized designers.
Senior designers should be given more abstract tasks
Level 1: Design a form for people to edit their profile
- Level 3: Design a way to get users to want to update their profiles
- Level 5: Design a solution for the biggest product problem with your app
Senior designers are highly generative if they align with the vision of the product.
