How to Write Better: 7 Tips from Best Seller Ann Handley

How to Write Better: 7 Tips from Best Seller Ann Handley

When we talk about Content Marketing, we think about a lot: planning, optimization, posting frequency, results. Many people forget, however, that the basis of good content is good writing. American author Ann Handley knows this. And, to teach what she learned by producing materials for different platforms in the last decades, she launched the book Everybody Writes.

Everyone writes

If you answered an email or posted to Facebook recently, you can already write – just refine it!

Rely on word count, not time

Measure your work by the words you wrote, not the time spent

The more you think before you write, the easier it will be to write

Ask yourself these three questions before starting to write: what is my purpose with this text?

Prefer words of truth

Jargons are technical terms familiar to a specific activity. Avoid jargon, clichés, and buzzwords that say little.

Switch places with the reader

The idea is that your text will serve those who read it, not yourself

Instead of counting, show

Convince them how your product or service solves problems for the target audience

Put an essential idea of ​​each sentence at the beginning of it

This makes the reader think a lot until discovering the central idea

Be straightforward but not simplistic

Don’t assume that your reader doesn’t know anything, but never that he is stupid

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