India is emerging as a significant hub for global lifestyle brands, with 90% of the top 50 global brands active in the country.
Here are the big ideas from a recent report by Bain and Myntra on how consumers shop, search vs browsing behavior and how tier-2/3 is driving the next growth.
- India’s lifestyle market is pegged at $130Bn and 80% of it is fashion!
- 90% of the top 50 global brands are active in the country.
- Revenue Growth: Approximately 50% of these global brands have more than USD 30 million in revenue from India.
