Influencer: The Power to Change Anything – Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler

Influencer: The Power to Change Anything is a guide to the art and science of influence, written by a team of leading social scientists. It provides a comprehensive approach to effecting change in personal life, business, and society at large. The authors explore the power of influence, the importance of understanding and changing human behavior, and offer practical strategies to become an effective influencer.

The Power of Influence

Influence is a powerful tool that can be harnessed to effect significant change.

It is not about manipulation but about understanding and changing human behavior.

The Power of Persistence

Persistence is key in any change effort.

An influencer must be resilient and persistent in the face of challenges.

The Influence of Culture

Culture plays a significant role in influencing behavior.

An understanding of cultural dynamics can enhance the effectiveness of influence strategies.

The Role of Accountability

Accountability is crucial in driving change.

It involves holding oneself and others responsible for their actions.