Inside Facebook’s struggle to keep young people

Facebook internally measures its user base against population estimates from the United Nations for specific countries. If the social network has the same amount of monthly users in an age bracket as what the estimates say for that region, it’s fully saturated. The presentation to Cox explained that the average Facebook user age “has been increasing disproportionately to the average population age over time. If this continues, [the Facebook app’s] average age will continue to increase, potentially disengaging younger users even more.”

[Via]

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