Is Sustainability Just a PR Stunt?

Is Sustainability Just a PR Stunt?

Is sustainability just a buzzword, or are companies actually trying to make a positive change?Sustainability is becoming more important in the corporate world, with companies coming under scrutiny if they are not doing enough to become a more inclusive and responsible company. This is because there is more focus on a company’s CSR and ESG.

What is CSR (Corporate Social Responsibility)?

CSR looks at how companies make an impact on society

Is sustainability just a marketing trend?

Companies are spending so much time looking as though they’re doing a lot for the environment rather than actually making a difference that it’s been given a name – greenwashing

How can you tell if a company is greenwashing?

Use vague language and consistently release press articles about the great work they’re doing, but not really doing anything to back up these claims

What’s the difference between CSR and ESG?

CSR is a type of business model that companies can implement, which is completely self-regulated, but helps them make a concerted effort to help society and the environment.

Benefits of sustainability in business

Being known as a sustainable and socially responsible company is generally good for your brand reputation overall, not just with talent.

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