Lenny Rachitsky | Lenny’s Podcast –   Laura Modi: How to build a cult-like brand

Lenny Rachitsky | Lenny’s Podcast – Laura Modi: How to build a cult-like brand

Laura Modi is the CEO and co-founder of Bobbie, the first woman-owned, organic infant formula in the U.S. Previously, Laura spent over five years at Airbnb, where she served as Director of Hospitality. Before that, she spent over four years at Google in finance and operations. 

We were not just building a product, we were building a movement.

Branding

We have this motto at Bobbie: momentum above all else.

Building a strong company

Building a strong company contd.

Source

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