Lenny Rachitsky | Lenny’s Podcast – Lauryn Isford (Head of Growth at Airtable)

Lenny Rachitsky | Lenny’s Podcast – Lauryn Isford (Head of Growth at Airtable)

Lauryn Isford is a product growth leader and practitioner, who most recently led Growth at Airtable, and is about to start something new.

Lauryn describes how overhauling Airtable’s onboarding led to a 20% increase in activation rate, the company’s unique segmentation process, and why North Star metrics are so vital. Lauryn also shares her framework for a PLG growth funnel, and how to use a reverse trial to leverage the benefits of both freemium products and trials. If you’re looking to find growth opportunities within your funnel, this episode is for you.

Importance of lower activation rates and consideration of other factors for long-term user retention

Building a growth team: identifying opportunities and leveraging resources for impact

Airtable is a product that helps people create, organize, and collaborate on anything.

Overall, every growth team needs a north star metric.

Balancing Experimentation with Product Development

Choosing key metrics for growth teams

How to use the reverse trial approach to drive long-term user growth

Personalization and segmentation key for onboarding success and activation milestones drive business results.

Breaking Down the Main Metric for Effective Activation and Onboarding

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