Lessons from Cash App

Lessons from Cash App

Ana Andjelic
substack.com

3 Jan 2022

Cash App is the most talked about mobile payment service around

70 million annual transacting users

Community

People use financial apps their friends are using, so creating social engagement is critical for growth

A successful brand revival does not happen in a single moment

There is a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success

Source

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