Yeah, the supposedly serious (read: cringe) social network, LinkedIn has launched Games.

LinkedIn Games

Why do games matter?

They are fun. They bring people. They bring retention. They drive subscription.

For instance: NYT's games feature (remember NYT's acquisition of Wordle?) has helped NYT survive the media bloodbath.

The NYT Games app was downloaded 10 million times last year.

"Our vision is to be the premier subscription destination for digital puzzles," Jonathan Knight, NYT's head of games. "What we do uniquely, I think, is have a human-made, human-curated, high degree of editorial rigor and quality standards, and fact-checking and editors upon editors — and we're at a scale where we can really mount that kind of human effort to get behind our puzzles." [Via]

As Madam Vidya Balan once said: It's all about entertainment, entertainment and entertainment.