Google offer a very generous scheme that allows non-profit organizations to access $10,000 USD per month of advertising spend. Apart from meeting certain eligibility criteria, the grants have a few conditions on how your campaigns need to be run, including which search keywords you can bid on, including:
No Keywords with a Quality Score of 1 or 2 Permitted
Create a Keyword workflow called “Minimum Quality Score” in PPC Samurai.
- Build the workflow using a graphical editor by connecting conditions and filters together till you arrive at one or more actions
- Can be configured for specific campaigns and ad groups
Workflows in PPC Samurai
One of the challenges running a digital agency is keeping on top of the constant small jobs that are needed to optimize a customer’s accounts.
- Using the tool, they can automate may small and complex tasks enabling them to be very efficient on how they use their time.
Checking Active Keywords
Make sure you only check active keywords to avoid applying subsequent rules to keywords that may have been paused, disapproved or deleted
- If we select Other > Kw Status to check that the Keyword is active, we will get the following workflow
Build Additional Workflows
Building additional workflows to enforce the other rules is a relatively simple process
Previewing the Workflow
This structure is a good basic building block for any Keyword workflows that require active keywords.
- Next, you want to check Keywords that have a Quality Score of 1 or 2. Select Attributes > Qual. Score and set the condition to true if the Quality score is > than 2.
A Quick Summary of the Steps in this Workflow
Check to make sure we have some impressions over the last week
Pausing the Keyword
Link this up to the Y branch of the Kw Status = Active condition to have it process on active keywords.
- Choose to have your workflow outputs sent to the Insights view so that you can peruse it and manually approve those changes later.
Set and Forget
Set up your workflow to run on your schedule
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