Low Effort Management of Google Ad Charity Campaigns

Low Effort Management of Google Ad Charity Campaigns

Google offer a very generous scheme that allows non-profit organizations to access $10,000 USD per month of advertising spend. Apart from meeting certain eligibility criteria, the grants have a few conditions on how your campaigns need to be run, including which search keywords you can bid on, including:

No Keywords with a Quality Score of 1 or 2 Permitted

Create a Keyword workflow called “Minimum Quality Score” in PPC Samurai.

Workflows in PPC Samurai

One of the challenges running a digital agency is keeping on top of the constant small jobs that are needed to optimize a customer’s accounts.

Checking Active Keywords

Make sure you only check active keywords to avoid applying subsequent rules to keywords that may have been paused, disapproved or deleted

Build Additional Workflows

Building additional workflows to enforce the other rules is a relatively simple process

Previewing the Workflow

This structure is a good basic building block for any Keyword workflows that require active keywords.

A Quick Summary of the Steps in this Workflow

Check to make sure we have some impressions over the last week

Pausing the Keyword

Link this up to the Y branch of the Kw Status = Active condition to have it process on active keywords.

Set and Forget

Set up your workflow to run on your schedule

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