The odds are high that you’ll create some kind of content today, with the majority of it likely being on social media. Will it last? Seth Godin recently shared about the “cultural half-life” of ideas, and how our world is moving increasingly toward vaporous ideas that come and go as the social media algorithms move on to the next click of the day
Systems
Sharing ideas on a platform you control so they don’t fade away
- You can reference posts from years ago easily with a site
- Facebook was not even open to the public until 2006, and it’s likely that people will move on to other platforms in the next 17 years
Content
Write content that matters, will be valuable in the future, and is of much greater value today
Example
A friend published a great post about the future of WordPress, but most of the discussion happened on Twitter
- Finding old threads on Twitter can be tricky, but finding that post on his blog will be easy to do into the future
- If someone looks back on how this particular WordPress issue was resolved, they’ll find his post and the comments there, but almost certainly miss the deeper discussion on Twitter
