Mark Cuban: The 4 Things Every Entrepreneur Must Do to Thrive During the Pandemic

Mark Cuban: The 4 Things Every Entrepreneur Must Do to Thrive During the Pandemic
Mark Cuban: The 4 Things Every Entrepreneur Must Do to Thrive During the Pandemic

Mark Cuban gave four tips for entrepreneurs to succeed during the pandemic and beyond, from dealing with cybersecurity threats to artificial intelligence.Mark Cuban, Shark Tank star and owner of the Dallas Mavericks, shares his pep talk on how to succeed as a small business owner during a pandemic.

Communicate honestly and authentically

In challenging times, you might have supply chain issues, anxiety about the pandemic, or employee issues, but people will respect you the most if you are authentic and honest with them about what’s going on.

  • If they respect you, they will want to work with you again.

Love your product

Every ‘no’ brings you closer to a ‘yes’

  • Think about how your product will improve the lives of others
  • Provide a positive model for other employees and salespeople in your company
  • Don’t be afraid to say “no”

Keep up with the future

You can build a competitive advantage by leaning in to the latest technology.

  • Have a handle on how it could affect your business
  • Don’t be afraid to change with the technology, it’s only a matter of when

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