Daniel Priestley, author of Key Person of Influence, shares his insights on personal branding. He discusses the importance of having a compelling pitch, the power of content creation, and the role of trust in building a personal brand.
The Power of a Compelling Pitch
A compelling pitch is crucial for Key People of Influence.
It’s about having a clear and credible answer to the question ‘What do you do?’ This pitch should effectively communicate their value proposition.
Content Creation as a Tool for Influence
Creating and publishing content is an essential strategy for Key People of Influence.
They utilize platforms like blogs, articles, reports, and books to disseminate their message to a wider audience.
Being prolific in content creation often trumps striving for perfection.
Trust and Familiarity in Branding
Building trust and familiarity with your audience is not an instant process.
It requires time and multiple touchpoints.
Research shows that it takes about seven hours of interaction and eleven touchpoints for people to feel comfortable and confident in purchasing from a brand.
