Mastering Storytelling: An Atomic Course

Why do we need storytelling? 

Know the magical science behind storytelling

Meet Rob Walker. He conducted an experiment called the "significant object study." In this experiment, he bought 200 objects from eBay for an average price of about $1 each. He then asked 200 authors to write a story about one of the objects. After adding the stories to the objects, he sold them back on eBay. One of the objects, a horse's head bought for 99¢, was later sold for $62.95 after the story was added, showing a 6395% increase in value.

In total, he bought 200 objects for $129 and sold them for $8000. That is, 6100% profit!

What changed? Well, the objects with stories fetched 6595% more than just the objects !

Were people buying the object or..the stories?

Why does storytelling matter? Storytelling triggers hormones like dopamine, oxytocin, and endorphins to affect our reactions and emotions.

Dopamine
Effects: Focus, motivation and memory
Tips: Create suspense and use a cliffhanger

•Oxytocin
Effects: Trust, generosity, relax and bond
Tips: Create an empathic character

•Endorphin
Effects: Creative, relax and focus
Tips: Make people laugh

Advise: Utilize stories to free the hormone you want in the person you decide