No one knows the fundraising game like Mark Cuban, serial entrepreneur, investor, and star of Shark Tank. For founders, identifying the right source of capital, under the right terms, can provide a thermal updraft.

But as Cuban explains, there are always strings attached when you bring on a financial partner — and those strings can pull you crashing down if you don’t understand them properly. Cuban shares what investors look for in a founder, and what entrepreneurs should be looking for in return.