Masters of Scale – Reid Hoffman: Coda’s Shishir Mehrotra

You need more than a good product to scale – you need strong rituals that help build your culture, cohere your team, and home in on your targets. Shishir Mehrotra learned this when he scaled YouTube to a billion hours of watch-time each day.

In his new role as CEO and founder of Coda, he’s learned to constantly ask: What old rituals are holding us back? And what new rituals can we create together that keep us all moving forward?

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