Building a company to scale requires a delicate balance of macro and micro, as well as knowing where to focus. Josh Silverman has perfected the skill over decades of experience at multiple companies and three CEO roles: at Evite, Skype, and most recently, Etsy. Josh has learned that success isn’t just about zooming in on the details or taking the long view, but about knowing exactly when to switch between these perspectives.
The final step in the decision-making process involves assessing the effectiveness of the decision. If the desired results are not achieved, it may be necessary