Masters of Scale with Reid Hoffman – Jessica Alba: Make your customer the star

Jessica Alba’s approach to founding and building The Honest Company revolves around three letters: IRL is a useful acronym for “In Real Life.” This phrase acts as a reminder for the company to shine the spotlight on their customers real needs—not only to understand them but to address them as well.

Get bigIdeas app!

Subscribe To bigIdeas Newsletter

One idea. Daily.

More To Explore

Evaluating the outcomes

The final step in the decision-making process involves assessing the effectiveness of the decision. If the desired results are not achieved, it may be necessary

Implementing the chosen strategy

Moving beyond the planning phase, it’s time to take action and implement the chosen strategy. It’s important to not get stuck in planning and actually