When Paul Polman joined Unilever as CEO in 2009, the consumer goods company had stagnated with years of lackluster performance. His famous turnaround of the company centered around his ability to redraw the boundaries of Unilever’s mission to emphasize sustainability and long-term growth.
The importance of decision-making experience
Experience plays a crucial role in decision-making. Over time, entrepreneurs can develop a format to measure the impact of right and wrong decisions, thereby improving