Metaverse: Augmented reality pioneer warns it could be far worse than social media

Metaverse: Augmented reality pioneer warns it could be far worse than social media

Augmented reality (AR) and the metaverse are media technologies that aim to present content in the most natural form possible – by seamlessly integrating simulated sights, sounds, and feelings into our perception of the real world around us. This means AR has the potential to alter our sense of reality, distorting how we interpret our direct daily experiences.

Early Augmented Reality (AR)

Augmented reality will fundamentally change all aspects of society and not necessarily in a good way

You can’t ever leave the metaverse

We will become thoroughly dependent on the virtual layers of information projected all around us.

A dystopian walk in the neighborhood

We find ourselves in a society where countless layers of technology exist between each of us and our daily lives, moderating our access to news and information, mediating our relationships with friends and family, filtering our impressions of products and services, and even influencing our acceptance of basic facts.

The metaverse could make reality disappear

Over the last decade, the abuse of media technologies has made us all vulnerable to distortions and misinformation

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