New Sales. Simplified. by Mike Weinberg is an essential handbook for anyone interested in prospecting and new business development. It provides a clear roadmap to winning new customers with a simple, straightforward approach to sales.
Sales Basics
Sales is not about manipulative tactics or complex strategies.
It’s about mastering the basics, which include targeting the right prospects, crafting compelling value propositions, and executing with discipline.
Sales Management
Good sales management involves setting clear expectations, providing the right tools and training, and holding salespeople accountable for their performance.
Sales Attitude
Attitude is everything in sales.
A positive, can-do attitude can help overcome challenges, build relationships, and close deals.
Sales Skills
Sales is a skill that can be learned and improved.
Key skills include communication, negotiation, and problem-solving.
