Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons. Because of this, it’s essential for a business to concentrate their marketing efforts on a specific and well-defined segment of the buying population in order to obtain the best results
Types of Niche Market
You can increase your odds of success by starting with a niche market and then drilling down to find niche products with a possible market-fit.
- Environmental Friendly Consumers
- Pet Owners
- Home Organization
- Travel & Tourism
- Remote Workers
- Fitness
- Health & Wellness
- Media
- Sports
- Social Media
Steps to Implement an Effective Social Media Strategy
Create realistic goals and objectives
- Research and prepare
- Identify social network channels, e.g. social media neighbourhoods, third party influencers, etc
- Scout your competition
- Engage due diligence
- Monitor blogs and provide feedback
The Impact of Social Media on Society
Because social networks feed off interactions among people, they become more powerful as they grow
- Almost a quarter of the world’s population is now on Facebook
- In the USA nearly 80% of all internet users are on this platform
- Facebook has 1.2 billion monthly active users
- 70 million people use Pinterest
- Twitter has more than 200 million active users
The Impact of Social Media on E-commerce
Companies that embraced the existence of social media are now generating roughly $2.4 million every minute through e-commerce.
- A large chunk of this revenue comes directly from social media, with Facebook, Instagram, Pinterest and Twitter helping to generate more than $40,000 every 60 seconds.
