Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons. Because of this, it’s essential for a business to concentrate their marketing efforts on a specific and well-defined segment of the buying population in order to obtain the best results

Types of Niche Market

You can increase your odds of success by starting with a niche market and then drilling down to find niche products with a possible market-fit.

  • Environmental Friendly Consumers
  • Pet Owners
  • Home Organization
  • Travel & Tourism
  • Remote Workers
  • Fitness
  • Health & Wellness
  • Media
  • Sports
  • Social Media

Steps to Implement an Effective Social Media Strategy

Create realistic goals and objectives

  • Research and prepare
  • Identify social network channels, e.g. social media neighbourhoods, third party influencers, etc
  • Scout your competition
  • Engage due diligence
  • Monitor blogs and provide feedback

The Impact of Social Media on Society

Because social networks feed off interactions among people, they become more powerful as they grow

  • Almost a quarter of the world’s population is now on Facebook
  • In the USA nearly 80% of all internet users are on this platform
  • Facebook has 1.2 billion monthly active users
  • 70 million people use Pinterest
  • Twitter has more than 200 million active users

The Impact of Social Media on E-commerce

Companies that embraced the existence of social media are now generating roughly $2.4 million every minute through e-commerce.

  • A large chunk of this revenue comes directly from social media, with Facebook, Instagram, Pinterest and Twitter helping to generate more than $40,000 every 60 seconds.

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