In contrast to the sprint to read every book on Kindle, Charlie Munger once said: “Take a simple idea and take it seriously.” Many of the most successful people have found their edge by putting their faith in one big idea. They’ve committed to the idea, and studied it so much that its implications become second nature.

Rich Barton’s Big Idea: Power to the People

Rich Barton founded three billion-dollar companies: Expedia, Zillow, and Glassdoor

My One Big Idea

If we are destined to follow the compass of our worldview, we should design it deliberately

Richard Mosse’s Big Idea: Photograph the Invisible

Using cameras to highlight aspects of the world that are beyond the grasp of the naked eye is his central idea: use photographs to illuminate the invisible.

The Reality You Cannot See

When you look at the world through the lens of your One Big Idea, you see opportunities others are blind to.

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