Post-Pandemic Marketing: Will Your Company Be Ready for the New Business Landscape?

Post-Pandemic Marketing: Will Your Company Be Ready for the New Business Landscape?

A&E, a digital agency with a large portfolio of Fortune 500 company clients, including J&J, P&G, Netflix, VF Corp, and Wells Fargo, discusses the importance of a solid marketing strategy that will carry them through the current crisis and afterwards into the post-pandemic business landscape

How do they think post-pandemic marketing will differ from “before”?

Consumers have become educated in online shopping

Social media is key

Which platforms are the best for small businesses to reach customers?

How do they measure ROI on social platforms?

Key Performance Indicators (KPIs)

How can small business leverage Instagram Live & Facebook Live to boost customer spending?

Partner with influencers and invite guests relevant to their industry to provide valuable information to their customers

Anything else to add?

Keep the consumer decision journey in mind: the consumer needs to see your product at least seven times before making a decision to purchase.

How do you get started on these social mediums?

Do research

What kind of budget do you need to get started on these mediums to be effective?

Have a budget equivalent to a senior-level marketer’s salary

Source

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