“Primary Greatness: The 12 Levers of Success” is based on a collection of Covey’s unpublished writings and teachings. The book explores twelve universal principles, or “levers,” that are essential for achieving success and fulfillment in life, such as honesty, humility, responsibility, and service.
Leveraging the power of choice
Covey emphasizes the importance of recognizing that we have the power to choose our responses to any situation rather than simply reacting to external circumstances. By consciously choosing our responses, we can take control of our lives and achieve greater success and fulfillment.
Nurturing a spirit of service
Service is another key principle of primary greatness, and Covey argues that it is essential for cultivating a sense of purpose and contributing to the greater good. By focusing on the needs of others and using our talents and resources to make a positive impact, we can create a sense of fulfillment and meaning in our lives.
Embracing change and continuous learning
Change is inevitable, and Covey argues that it is essential to embrace it and see it as an opportunity for growth and learning. By being open to new experiences and continuously learning and adapting, we can stay relevant and effective in a rapidly changing world.
Finding balance in our lives
Finding balance in our lives is essential for achieving sustainable success and fulfillment, and Covey argues that it requires a holistic approach that considers all aspects of our lives, including our physical, emotional, and spiritual well-being. By prioritizing self-care and creating healthy habits, we can achieve greater balance and live more fulfilling lives.
Building meaningful relationships
Meaningful relationships are an essential component of primary greatness, and Covey argues that they require both empathy and a willingness to be vulnerable. By cultivating empathy and showing genuine interest in others, we can build stronger connections and create a sense of community and belonging.
Developing integrity and trust
Integrity is a core principle of primary greatness, and Covey argues that it is essential for building trust and credibility with others. By consistently acting in accordance with our values and principles, we can cultivate integrity and establish meaningful relationships based on trust and respect.
Fostering a sense of purpose
Having a sense of purpose is essential for achieving success and fulfillment in life, and Covey argues that it is grounded in our values and principles. By identifying our core values and aligning our actions with them, we can create a sense of meaning and direction that can guide us through even the most challenging times.
Cultivating a positive attitude
Covey emphasizes the importance of maintaining a positive attitude, even in the face of adversity and setbacks. By focusing on opportunities rather than challenges, we can cultivate resilience and overcome obstacles with greater ease.
Embracing humility
Humility is another key principle of primary greatness, and Covey argues that it is essential for personal growth and development. By acknowledging our limitations and being open to learning from others, we can cultivate humility and become more effective leaders and team members.
Taking responsibility for our choices
Covey emphasizes the importance of taking responsibility for our choices and actions, rather than blaming external circumstances or other people for our problems. By owning our choices, we can learn from our mistakes and take proactive steps to improve our lives and achieve our goals.
