Great talk by Rajiv Bajaj, Managing Director of Bajaj Auto. This is pretty much 2-year MBA compressed in this 55 minutes talk.
Watch the keynote if you still believe that building a great product = guaranteed successful business (hint: it takes a LOT more).
Talking Points:
If you are competing against an incumbent, do not focus on just being 10% better (10% better only helps the winner and not the second player).
Don’t sell. You must supply a reason to buy.
Products are built with many things in the factory.
Brands are built with one thing in mind. [Jack Trout]
