Join Ben Thompson, writer of Stratechery, as he shares effective strategies to enhance content creation, how to thrive in online publishing, and navigate successfully in the realm of subscription-based businesses.
The Crucial Aspect of Consistency
Consistency is key in content creation.
The capability to churn out engaging content regularly is what distinguishes successful creators.
This element of consistency serves as proof of their dedication and proficiency.
Significance of Back Catalogs
Maintaining back catalogs prior to launching a platform is vital.
This aids in securing credibility and demonstrates the resilience of content creators to persistently produce content.
Subscription-Based Model: A Winning Bet
Creators should perceive themselves as selling uniformity and frequency rather than standalone content pieces.
This approach ensures upfront payment, making content creation less speculative and promising.
Microtransactions and Their Drawbacks
While the idea of microtransactions seems appealing to consumers, it can lead to a timing mismatch between the payment received and the effort put into content creation.
This might result in sustainability issues.
What I’m selling to my subscribers is consistency and the regularity and the knowing that that I’m gonna have something happens you’re going to be able to get my take on it. I think that’s where subscription pricing does make much more sense for Content production. – Ben Thompson
Balancing Short-Term and Long-Term Goals
Avoid hyper-focusing on immediate customer desires.
If creators are not monetarily rewarded, the free content for consumers may not be sustainable.
Striking a balance between instant gratification and long-lasting viability is essential.
I think it’s a very distinct skill and capability to come up with interesting things consistently. It’s not just a promise of consistency but it’s evidence of that and I think that’s really important to online businesses in general. – Ben Thompson
Annual Subscriptions: The Preferred Choice
Annual subscriptions, as opposed to monthly ones, assure a regular influx of content for subscribers and offer a financial cushion for creators.
Diversity in Content Creation
Effective content generation involves a variety of formats including written pieces, interviews, and podcasts.
While podcasting may seem more convenient, it’s important to cater to a wide range of audience preferences by diversifying the types of content created.
