Selling to Big Companies is an instructional guide by Jill Konrath, providing sales strategies for businesses aspiring to land major corporate clients. It covers a variety of tactics from identifying decision-makers to handling rejection and overcoming procrastination.
Understanding Your Prospect
It’s crucial to truly know the companies you want to reach.
Invest time researching their industries, problems, motivations and competition.
Your success hinges on your ability to provide solutions.
Previous Customer Experiences
Leverage previous customer experiences as testimonials and case studies, to demonstrate proven ability in resolving similar issues.
Effective Networking
Harnessing the power of networks helps to access insights, information and introductions that aid in reaching decision-makers.
The Role of Persistence
Persistence, within professional boundaries, is a key to landing a contract.
Regular and reasoned engagement can help maintain your presence.
