Sense and Sociability – The Corporate Guide to Social Media Etiquette

Sense and Sociability – The Corporate Guide to Social Media Etiquette

Burger King’s mishap highlights the importance of having social media etiquette standards for your company and employees. And in this article, you’ll learn how to avoid poor social media manners and mind your manners online.”Women belong in the kitchen.” Unfortunately for Burger King, this tweet didn’t go down well on Twitter

Don’t over-promote the business

Balance your posts with caution

Respond Quickly

79% of customers expect a response within the first 24 hours of reaching out to your brand on social media. Respond quickly to positive feedback reinforces a customers’ liking of your brand.

Be a good company ambassador

Use good judgment when posting online

Don’t use social media on your employer’s time

Employer is paying you for your time, so act accordingly

Complete your social page profile

If people come to your page and see an incomplete profile, it gives the wrong impression and they’ll feel you’re not serious enough about engaging with them

Don’t overdo humor

Humor is subjective, and what’s funny to you might be insensitive or downright offensive to others

What is Social Media Etiquette?

Social media etiquette refers to the guidelines that govern communication behavior on social platforms

Do Social Media Etiquette The Right Way

When you care about your audience and put yourself in their shoes, you can have a good culture of social media etiquette that will benefit your brand

Stick to your core values

Your core values should resonate in your content

Don’t use a bot for replies

Users are smart, and they can sense when a response is automated

Don’t write in all caps

Use all caps only when something is truly important (or exciting), and you definitely HAVE to call your audience’s attention to it

Don’t be desperate

Post valuable and authentic content to grow your follower count and get high-quality interactions that will attract even more people

Use Hashtags Correctly

Displaying good social media etiquette will require you to use only hashtags that are relevant to the post.

Respect privacy and confidentiality

Social media isn’t the place to discuss sensitive company matters or disclose internal information

Don’t always want to be first

Doing so might come at the cost of losing your job

It helps you recover from fails

With good social media etiquette, you can recover from your mistakes

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