Six ways creators are monetizing beyond content creation

Six ways creators are monetizing beyond content creation

Unleashing creativity is no longer just about producing content. It's about leveraging it for financial gain. Explore six innovative strategies that creators are employing to monetize their work beyond the realm of content creation.

Leverage ownership: creating your own line of merchandise

Have a large audience with obvious merchandise tie-ins.

Leverage Communities

Seek out communities and create new content for them.

Create branded product lines or engage in brand collaborations

George Lucas took ownership of the rights to “Star Wars” merchandise, and sold it to Disney for $4 billion

Add sponsorships to newsletters, podcasts, and more

Smaller influencers-more “niche” celebrities than the silver screen stars of the past-are gaining new traction by niching down and finding more targeted sponsors.

Go real-world: expand into real estate

You don’t have to stick to digital real estate. Use your popularity with an audience to lend some buzz to an entirely new venture.

Partnership: leveraging an existing brand’s infrastructure

Leverage the existing structures of brands by negotiating exclusive tie-ins

Diversify your income, not your time

Diversifying your income isn’t about the money grab. It’s about reclaiming your time to help avoid burnout.

Create a scalable business model

Look for business ideas that don’t require your presence to create the product.

Remaining authentic and transparent as you scale

When you add scaling and monetization to your business, be honest about what you’re doing and why you are doing it

Opportunity cost is notoriously difficult to nail down.

You don’t see what you’re missing until you’ve set up systems to tap it

Find your sponsorship niche

Esports is a huge industry worth billions of dollars and full of consumer enthusiasm. One survey showed one out of every ten adults across the globe follows a gaming influencer of some kind.

Expand into software and applications

You have a vital message you need to send to the world as a content creator.

Find the best partners for your audience

Find the win-win scenarios for your own target market and reach out to the brands offering a complementary fit

Ask for equity as a brand ambassador or advisor

How do you start a brand collaboration if you’re new to the idea?

Shift your resources toward digital product sales

You can still have a personal presence as long as you leverage specific events in the digital world

Scalable content helps you leverage your time

When creators run out of days in the week, they have two options: increase audience size or stop trading money for time.

Seek power beyond pay-by-the-post

Some companies will be more than happy to trade equity for a creator who believes in their brand

Align with the brands you help

You don’t have to ask for ownership to take long-term ownership of your clients’ success

Find sponsors for newsletters, podcasts, and other digital content

Every niche has a natural sponsor

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