Switch – Chip Heath

Switch – Chip Heath

Failing is often the best way to learn, and because of that, early failure is a kind of necessary investment.

Knowledge does not change behavior. We have all encountered crazy shrinks, obese doctors, and divorced marriage counselors.

People find it more motivating to be partly finished with a longer journey than to be at the starting gate of a shorter one

Grow Your People

Growing your people is all about building the necessary rapport to get things done.

The strategy relies on the identity decision-making model, which essentially asks three questions:

By making people embrace a certain identity, you can rally them to support goals that they otherwise would not care about.

Build Habits

Script the Critical Moves

Any successful change requires a translation of ambiguous goals into concrete behaviors. In short, to make a switch, you need to script the critical moves.

Too many choices can lead to decision paralysis. For effective change, limit the options as much as possible.

The Elephant and the Rider

The brain has two independent systems at work at all times.

First, there’s the emotional side. It’s the part of you that is instinctive, that feels pain and pleasure.

Second, there’s the rational side, also known as the reflective or conscious system. It’s the part of you that deliberates, analyzes, and looks into the future.

Our emotional side is an elephant, and our rational side is its rider. Change is only possible when both the rider and the elephant come together.

Point to the Destination

Create a destination postcard that shows what you want to achieve in the near future.

Destination postcards—pictures of a future that hard work can make possible—show the rider where you’re headed, and they show the elephant why the journey is worthwhile.

Tweaking the environment is about making the right behaviors a little bit easier and the wrong behaviors a little bit harder. It’s that simple.

Shrink the Change

To shrink the change:

Make the change small enough that you can’t help but score a victory

Limit the investment you’re asking for

Think of small wins—milestones that are within reach.

The Change Framework

The basic three-part framework you need to change behavior is

Bright Spots

Bright spots are successful efforts worth emulating

You could also ask yourself if the success of the few could be replicated by the many. If yes, then you’ve found a bright spot.

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