Selling to Big Companies is an instructional guide by Jill Konrath, providing sales strategies for businesses aspiring to land major corporate clients. It covers a
SPIN Selling by Neil Rackham is a revolutionary sales guide that introduces a novel situation-problem-implication-need-payoff (SPIN) model, effectively shifting the traditional pattern of sales. In
Negotiations, especially in business, can be fraught with potential missteps. The clarity provided by identifying the Zone of Possible Agreement (ZOPA) can help to circumvent
This podcast episode features a riveting discussion with world debate champion Bo Seo, who shares his journey from avoiding arguments to mastering the art of