The Challenger Sale, a seminal work by Matthew Dixon and Brent Adamson, has reshaped modern sales strategies. The book illuminates the potency of a Challenger
SPIN Selling by Neil Rackham is a revolutionary sales guide that introduces a novel situation-problem-implication-need-payoff (SPIN) model, effectively shifting the traditional pattern of sales. In
In this episode, Kishore Biyani, Vidit Aatrey, and Sujeet Kumar, three pioneers in the Indian e-commerce and retail industry, share their insights on the art