Taste: why we like what we like

Taste: why we like what we like

Your likes and dislikes are formed through rational decision-making. But the reality is more complicated than that. Our genes, our culture, and our experiences define why we like what we like. After all- whether it is books, movies, music, food, romantic partners, or fashion-your tastes are a defining part of your identity

The life buffet

Culture has a defining effect on our tastes

Changing tastes

Our tastes evolve over time with increased knowledge, new experiences, changing expectations, and the way your body ages

Shaping Your Taste

Three ways to actively shape your tastes

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