Explore Hamdi Ulukaya’s unconventional journey from a nomadic upbringing to the helm of America’s bestselling Greek yogurt brand, Chobani.

Delve into his unique leadership approach, commitment to adaptability, resilience and people-focused values.

Not stopping me to be able to just move forward, continuing to be walking, made me end up going on a farm in Upstate New York and then later on making cheese. – Hamdi Ulukaya

Adaptability Over Planning

Prioritizing adaptability and resilience over rigid planning, Ulukaya embraces uncertainty as a constant.

Drawing from his nomadic background, he highlights the importance of being able to pivot and implement changes swiftly.

Embracing New Practices

Highlighting his own journey with meditation, Ulukaya underscores the importance of personal growth and openness to new practices.

He suggests that personal transformation is often rooted in the willingness to try new things and reconsider initial assumptions.

The Power of Resilience

Drawing from the historical resilience of the people of Turkey, Ulukaya highlights the importance of resilience in overcoming adversity.

He emphasizes the potential of individuals and communities to shine even in the most challenging times.

Unconventional Success

Ulukaya’s lack of formal business knowledge allowed him to take unconventional approaches to business, ultimately leading to the success of Chobani.

This serves as a testament to the potential of unconventional methods in achieving success.

Rooted in Nomadic Values

Hamdi Ulukaya’s leadership style is deeply influenced by his nomadic roots, emphasizing respect and community interaction.

This upbringing instilled in him a unique perspective that has shaped his approach to entrepreneurship.

The Anti-CEO Playbook

Ulukaya’s unconventional business approach includes profit sharing, paid parental leave, and hiring refugees.

This anti-CEO playbook spotlights his commitment to valuing people over profit and his dedication to social responsibility.

The Importance of Safety and Security

Feeling safe and secure enables individuals to take risks and embrace uncertainty.

Ulukaya emphasizes the importance of creating such environments, as it can contribute to a better world and promote personal and collective growth.

Capitalism as a Force for Good

Ulukaya has evolved from having a negative view of business to seeing it as a force for good.

He believes that capitalism, when used correctly, can create value for individuals and contribute positively to society.

The Long-Lasting Impact of Crises

Ulukaya emphasises the long-lasting impact of crises, even after media attention has faded.

He encourages individuals and organizations to maintain support for communities affected by crises, as recovery and rebuilding are often long-term processes.

Revisiting Preconceived Notions

Ulukaya’s personal journey of embracing meditation serves as a reminder to remain open-minded and challenge preconceived notions.

His initial dismissal and subsequent appreciation for meditation underscore the value of reconsidering our biases.

I think the world would be a better place if more of us asked how can I make the people around me feel safer and more secure. – Hamdi Ulukaya

Prioritizing Human Wellbeing

Ulukaya believes in prioritizing human wellbeing over profits, and urges companies to support communities in times of crisis.

He contends that businesses have a significant social responsibility beyond their profit margins.

Role of Businesses Amid Crises

Ulukaya stresses the importance of companies stepping up during crises to support affected communities.

He underscores the lasting effects of crises and the role businesses play in recovery, emphasizing the need to prioritize people’s wellbeing over profits.

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