The Creativity Myth of Entrepreneurship and What Really Matters to Grow

In entrepreneurship, we often put the creative genius up on a pedestal; the person who saw the world differently, brought about change, and is the subject of admiration and legend everywhere. However, true creatives struggle more than their more traditional entrepreneurial counterparts. Creativity isn’t always a good thing.

Powerful ideas aren’t enough to build a business

Even combining the idea and working insane hours to make it a reality isn’t enough

• The biggest problem with the creative mind is that oftentimes, it’s too off the scale
• True creative genius and vision tends to get so caught up in the purity of the idea itself – how if it was just implemented, the profit, impact, and change that will happen in the respective industry or the world
• This can isolate people who don’t get it, and cause them to feel dumb or lacking vision

Don’t write people off as being ‘unable’ to understand your vision

Most of the people who get written off as not understanding the big picture would probably be supporters of the idea

• The problem isn’t the people, it’s the way that the creative vision is communicated
• Often times, the creative person gets so wrapped up in their own world they forget how to translate what they see into a version that the average person can understand

True creative genius is in how the idea is communicated

Focus on how you can communicate and show the idea visually to people in a better way

• The secret sauce behind the best innovators of our generation hasn’t been ideas – it’s been the presentation and communication of the idea

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