There is a key secret that can help – one that connects churn and a strong user onboarding to deliver higher retention: the “Aha!” Moment. This moment, or the lack of it, is one of the major factors of a leaky user funnel.
The Aha Moment is the first time the user recognizes and internalizes the value of a product or feature.
(also see: The “F**king cool” moment: Those two words that create passionate users)
