The fundamentals of font psychology

Unravel the intriguing world of font psychology, where typography transcends mere aesthetics. Discover how the right typeface can subtly influence perceptions, evoke emotions, and guide reader engagement. Prepare to delve into the fundamentals of this fascinating aspect of design.

Font Psychology

There’s a connected emotional and visual reaction to whichever font you choose to represent yourself

93% of personal connection is non-verbal, meaning ideas and values need to get across in the simplest way possible
When an individual sees a font, they make an association between the font and a trait (e.g. a bold font)

Modern fonts

Modern fonts are styles that are modern, of our present time, new, and different

They take on a more futuristic look, but are rooted in 18th-century history
Combination of practicality and playfulness
Create a sense of exclusivity and intellect

Typography

The art of constructing a message in a way that will be visually pleasing

Font psychology
Adjusting spacing or choosing whether to use uppercase or lowercase will have an impact on an individual’s perception and thoughts of the font and brand

San serif fonts

Simple, clean, and modern

These fonts are straightforward and embody a no-nonsense attitude
They are often used by tech companies and brands that consider themselves forward-thinking
Look to Arial, Century Gothic and Helvetica for examples

Shape and Color Psychology

Look at its geometric form and how that elicits an emotion or feeling from the viewer

Choose fonts that will inspire and empower your message, enabling you to achieve the goals you set out to
The perfect combination of fonts for social media posts makes it more likely that consumers will continue to return and engage with your content
Make sure you’re not choosing the wrong fonts

Script fonts

These are feminine and romantic, and evoke a feeling of femininity and elegance.

Display fonts

These are used for large-format mediums like billboards, headings, or book covers.

Can evoke a more casual, fun, or unique look and feel. The perfect font will resonate with the brand identity you’re looking to create while finding the inspiration for it is key.

Serif fonts

Most often used to create a classic, traditional and stable look and feel

Businesses that are most likely to use serif fonts include law firms, insurance companies and consultants
Times New Roman, Georgia and Garamond are amongst the most popular choices