The Jobs-to-be-done framework. Why Customers find some brands irresistible.

The Jobs-to-be-done framework. Why Customers find some brands irresistible.

In a recent McKinsey poll, 84% of global executives reported that innovation was extremely important to their growth strategies, but a staggering 94% were dissatisfied with their organizations’ innovation performance. If you understand why customers make the choices they do, Innovation would always be predictable, Business Success will not be guesswork.

What is the Jobs-to-be-done Framework?

It is an approach to developing products based on understanding both the customer’s specific goal and thought processes that would lead them to “hire” a product

What are your outcome expectations?

What will a successful outcome look like for your customer? List out expectations and measure success based on the outcome.

How the Framework Came About

The major cause of failed products and services stems from misalignment with customer needs and preferences

Define Competition

What job your product is hired for, why it got fired, and why your customer switched to another solution

Identify your customers

Before understanding what the customer actually wants, we must first understand who the customer is

Prioritize the job to be done

Prioritized jobs must be based on the urgency of the client’s needs and wants and also that which offers the best opportunities for innovation.

What Jobs are they getting done?

Customers make purchase decisions based on what gets the job done.

Categorize the jobs to be done

Functional job aspects: practical and objective customer requirements

Source

Similar products

Get in