The one sentence cold email that generated $100,000+ in deals

A lot of people want to go crazy with it. Write five to six paragraphs in a cold email and send it and I’m here to tell you that is not the way to go. – Christian Bonnier

Christian Bonnier provides insights into the power of a one-sentence cold email, as well as the structure, purpose, and execution of this approach. He emphasizes the role of these emails in transitioning cold prospects to warm leads, and eventually into successful deals.

Table of Contents

1. Simplicity over complexity
2. Effective structure of cold emails
3. Transitioning from cold to warm prospects
4. Creating effective one-sentence emails
5. Experimentation is key
6. The importance of follow-ups
7. The power of a one-sentence cold email
8. Examples of effective one-sentence cold emails
9. The rationale behind one-sentence cold emails
10. Saving detailed information for later
11. The impact of one-sentence cold emails
12. The importance of relevance in cold emails

Simplicity over complexity

A one-sentence cold email can effectively generate replies, book calls, and close deals.

By asking a straightforward yes or no question, avoiding ambiguity, and ensuring relevance to the recipient, these emails can lead to further conversations and business growth.

Effective structure of cold emails

The key to a successful one-sentence cold email is to keep all details and sales pitches for the follow-up.

The initial email should focus on a simple, easy-to-answer question, which is not perceived as salesy, thereby increasing the likelihood of engagement.