The Power of Moments –  Chip Heath, Dan Heath

The Power of Moments – Chip Heath, Dan Heath

Defining moments stand out, they influence us, cause us to rethink our direction, re-shape the trajectory of our lives.

Defining Moments

Transitions should be marked, milestones commemorated, and pits filled. That’s the essence of thinking in moments. Defining moments shape our lives, but we don’t have to wait for them to happen. We can be their authors. We can engineer these moments—or at least create the conditions for them to emerge. To create more and more powerful defining moments, we need to become “moment-spotters”—learn to spot occasions to invest in. Our focus on goals can blind us to the possibility of a given moment—even as moments can support the achievement of goals.

Moments of Pride

There are three practical principles we can use to create more moments of pride:

Practicing Courage

It is hard to be courageous, but it’s easier when you’ve practiced, and when you stand up, others will join you.  

Managing fear—the goal of exposure therapy—is a critical part of courage. 

Moments, when we display courage, make us proud. We never know when courage will be demanded, but we can practice to ensure we’re ready.            

Purpose, Responsiveness and Passion

Responsiveness encompasses three things:

Build Peaks

Peaks don’t emerge naturally. They must be built.                

To elevate a moment, do three things:

Moments of elevation need not have all three elements, but most have at least two.

The Peak-End Rule of Defining Moments

Research has found that when we recall an experience, we ignore most of what happened and focus instead on a few particular moments.

When people assess an experience, they tend to forget or ignore its length—a phenomenon called “duration neglect.” Instead, they seem to rate the experience based on two key moments:

1. The best or worst moment, known as the “peak”.

2. The ending.

Psychologists call it the “peak-end rule.”

Stretch for Insight

Moments of elevation lift us above the everyday. Moments of insight spark discoveries about our world and ourselves. Moments of pride capture us at our best—showing bravery, earning recognition, and overcoming obstacles.

To produce moments of self-insight, we need to stretch, placing ourselves in new situations that expose us to the risk of failure. The promise of stretching is not success, it’s learning.                

Multiply Milestones

Hitting a milestone sparks pride. It should also spark a celebration—a moment of elevation. (Don’t forget that milestones, along with pits and transitions, are three natural defining moments that deserve extra attention.) Milestones deserve peaks.

To identify milestones, ask yourself: What’s inherently motivating? What would be worth celebrating that might only take a few weeks or months of work? What’s a hidden accomplishment that is worth surfacing and celebrating?

Elements That Create Defining Moments

A defining moment must include at least one of these elements—it does not have to include all four.

Thinking in Moments

Three situations constitute natural defining moments and deserve our attention:

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