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Air is a platform that allows marketers and creatives to collaborate seamlessly across the entire content library of a business
All the work happens directly in the visual asset
- Businesses can tenx the power of their content to become storytelling machines
- Air is the “holy s*** why didn’t this already exist?!” solution
“What is vs. what could be” framework
Describe the reality (what is)
- Then, describe the potential future (what could be).
- Repeat
- Finish with an ending promise (“new normal”)
- You can dramatically reduce the tension in a room by creating action and movement
Be the latter
When you’re feeling nervous or uncertain, there’s a tendency to self-sabotage
Strategies for more confident public speaking
Avoid memorization
- Study the best
- Practice relentlessly
- Find the anxiety killers
- Play the lava game
- Slow down to 0.75x
- Engage the audience
- Implement a storytelling structure
- Move with purpose, never self-sabotage
The audience is generally rooting for you
They place themselves in your shoes, so they want you to do well.
- It’s ok to be nervous-you’re certainly not alone!
- Give these 12 strategies a shot-I guarantee they’ll make you a more effective, powerful public speaker.
Study the best speakers you admire
Structure
- Cadence
- Tone
- Movement and gestures
- Audience engagement
- Practice in private to remove fear
- Improving your performance in small groups or with an intellectual partner can help you get better
- Find alternative ways to hone your craft
